La Combe des Selves

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February 19, 2018/Posted by: bluealgae
    The client: La Combe des Selves (LCDS) is a rental retreat property in the Provence-Alpes-Côte d'Azur region of southeast France. Offering both forested land for exploration as well as a three-story home for comfort,...
Sunrun: 10th anniversary header

Sunrun email marketing design

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January 19, 2018/Posted by: bluealgae
The client: Sunrun is a company that provides options for homeowners looking to green their energy use. Their business runs on a robust marketing campaign that spans across email, advertising, and social media. My role:...

Liquid Animals Logo Concepts

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December 19, 2017/Posted by: bluealgae
The client: Liquid Animals is a start-up tech company under which three O&Os exist. As part of the brand, the subsidiaries all have animal-themed names. Despite the B2B nature of the companies, the client...

Important Information About Cancer

October 5, 2017/Posted by: bluealgae
  The client: Cancer Care International (Shanghai) is a US-backed organization that aims to provide state-of-the-art care to cancer patients in underserved nations of the world. In particular, CCI (Shanghai) is active in the China...
For Romantic Collectors, luxury is high touch and steeped in craftsmanship, with roots in history.

Audience Personas

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June 9, 2016/Posted by: bluealgae
The client intensely surveyed millennial drivers and developed six segments from their findings. To bring the segment data to life, I illustrated each personality based on the segment's behaviors and patterns. Entrepreneurial Aficionados seek recognition...
Let it Go canvas craft

Frozen Party Printables and Crafts

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November 20, 2014/Posted by: bluealgae
Craft and DIY content produced for That Mouse Company. I worked under a creative director alongside photo and content editors to brainstorm, pitch, and produce a big batch of mom-friendly content. I sketched out...
Kitties

What Kind of Pet is Right for You?

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April 10, 2014/Posted by: bluealgae
A decision tree I designed for eHow's pet section. I had so much fun with the illustrations and making the different-sized animals work to make the layout balanced. Final design   Alternate color story Copy: Dave Johnson Creative direction:...
Project Online

bareminerals packaging

August 3, 2013/Posted by: bluealgae
For this project, the prompt from the client was a direction they call "girlfriends" — fun, coquettish, light-hearted and boutique. They also liked the idea of a gift, and wanted to explore a visual...

UCode

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October 16, 2012/Posted by: bluealgae
UCode is an independent extracurricular that teaches kids how to program.   The business was launched on weak legs with a logo and marketing assets acquired through a contest website (not exactly a good idea). The...