Your Health: The Body Issue

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February 23, 2021/Posted by: bluealgae
  Cover for Your Health by Gundry MD magazine issue, with a theme on the body and health.   Initial proof-of-concept mocks using existing photography to get editor buy-in. The idea is to use tear-away layers to...

Your Health: Summer Issue

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February 23, 2021/Posted by: bluealgae
In the spring of 2020, the pandemic forced sudden change upon everything. Producing the photoshoot was no exception. I was left wondering: How can a cover get made without risking the health of the...

Recipes Layouts

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January 23, 2021/Posted by: bluealgae
For the fall recipes, I got the chance to typeset the opener spread using Xants, a typeface from a special project recreating the lost typography of the Bauhaus.                 The winter recipes layouts are typeset in...
Lémore: logo

Lémore Beauty

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February 19, 2019/Posted by: bluealgae
  The client: Lémore Beauty initially had no intention of turning into a business. But when co-founder Sinyoung used her science background to formulate skincare products for herself that were as effective as they were...

La Combe des Selves

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February 19, 2018/Posted by: bluealgae
  The client: La Combe des Selves (LCDS) is a rental retreat property in the Provence-Alpes-Côte d'Azur region of southeast France. Offering both forested land for exploration as well as a three-story home for comfort,...
Sunrun: 10th anniversary header

Sunrun email marketing design

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January 19, 2018/Posted by: bluealgae
The client: Sunrun is a company that provides options for homeowners looking to green their energy use. Their business runs on a robust marketing campaign that spans across email, advertising, and social media. My role:...

Important Information About Cancer

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October 5, 2017/Posted by: bluealgae
  The client: Cancer Care International (Shanghai) is a US-backed organization that aims to provide state-of-the-art care to cancer patients in underserved nations of the world. In particular, CCI (Shanghai) is active in the China...
PCAS: Rapport Annuel Cover

PCAS Rapport D’Activité

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February 15, 2017/Posted by: bluealgae
  Having recently updated their branding, French chemical giant PCAS needed their annual report to reflect their new visual identity.     First and foremost, the pages needed to leverage the on-site photography from Steve Murez to...
studioD: Notebooks

studioD Swag Bags

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September 19, 2016/Posted by: bluealgae
  studioD had recently re-branded themselves with a new name and clearer brand positioning. To communicate this, a gift box was created and sent out to clients. The design was almost its own sub-campaign, with...
For Romantic Collectors, luxury is high touch and steeped in craftsmanship, with roots in history.

Audience Personas

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June 9, 2016/Posted by: bluealgae
An automotive marketing client intensely surveyed millennial drivers; from their findings, they developed six segments. To bring them to life, I visualized the data and illustrated each personality based on the segment's behaviors and...
Marriott: 24hour food

Marriott Social Content Visuals

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March 17, 2016/Posted by: bluealgae
Gifs and static design for three of Marriott's brands (Fairfield Hotels, SpringHill Suites, Marriott Destinations) across Facebook, Twitter, G+, and Pinterest. I worked with a team consisting of editorial manager, photo editors, and social...
studioD: Business Cards

studioD

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February 19, 2016/Posted by: bluealgae
                                Creative direction: Nicole Coppola Art direction: Dana Chen Design: Michelle Han, Dana Chen, Kim...
Spring Theory

Spring Theory

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January 16, 2015/Posted by: bluealgae
    Spring Theory matches colleges with companies for collaborative projects and educational opportunities.         They came to me needing a visual identity that would appeal to corporations as well as educators. It needed to show that...

UCode

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October 16, 2012/Posted by: bluealgae
UCode is an independent extracurricular that teaches kids how to program.   The business was launched on weak legs with a logo and marketing assets acquired through a contest website (not exactly a good idea). The...