Spring Theory matches colleges with companies for collaborative projects and educational opportunities.
They came to me needing a visual identity that would appeal to corporations as well as educators. It needed to show that they were as hands-on as the collaborations they were fostering — each college course is carefully matched with the right company.
I focused on bringing a quirky, smart, and approachable identity to life that reflects the brand values and personality.
Creative direction & design: Dana Chen
© Spring Theory
