Spring Theory

Spring Theory: Letterhead and business cards

Visual identity for a company that unites corporations and colleges through collaborative projects.

Spring Theory approached me—they had their brand document and voice, but no visual identity. I worked on bringing the brand personality and values to life in an identity system that was quirky, light-hearted, and appropriate for B2B.
Spring Theory: Iconography

Spring Theory: Iconography

Spring Theory: Iconography

Spring Theory: Iconography

Spring Theory: Website

Spring Theory: Website

Creative direction and design: Dana Chen
© Spring Theory

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    • Drawing/Painting
    • Illustrator
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