Lémore Beauty

Lémore: Brand Promise

 
The client: Lémore Beauty initially had no intention of turning into a business. But when co-founder Sinyoung used her science background to formulate skincare products for herself that were as effective as they were natural, friends and family — and even strangers — would ask for her creations.

 

Lémore Beauty

 
They approached me when their initial logo didn’t fit the branding power they needed or the growth of their expanding business. Lémore was committed to the image of a lotus — it was already in use as a temporary mark, and its connection to meditation and to the co-founder’s Korean heritage made it an ideal symbol.

 

Lémore: logo

 
Today, Lémore handcrafts a line of products out of minimalist, quality ingredients that adheres their vegan, all-natural tenets. Beyond the logo, their identity system is buoyed by an appropriate color palette, typeface, monoline iconography, and a visualization system that conveys each product’s ingredients and benefits.

 

Lémore: Skin types

 
Skin type icons help customers easily choose the right product.

 

 

Lémore: Ingredients

 

 
Ingredients for key formulation falls into four categories: Plants/herbs, charcoals, clays, and oils. For each, an identifying color and icon is then combined with a graphic of the actual ingredient.

 

Lémore: Visualization system

 
Co-founder Sinyoung can rattle off the scientific compounds of each natural ingredient as well as their benefits. To communicate this expertise to the customers, a visualization system utilizing several hierarchies of iconography is established.

 

Lémore: layout design

 

 

Lémore: packaging and layout design

 

 

 

 

Lémore: packaging design

 

 

Lémore: packaging design

 

 

Lémore: Website

 

 

Creative direction, design, production: Dana Chen
Product photography: Anne Dale

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