The client: Lémore Beauty initially had no intention of turning into a business. But when co-founder Sinyoung used her science background to formulate skincare products for herself that were as effective as they were natural, friends and family — and even strangers — would ask for her creations.
They approached me when their initial logo didn’t fit the branding power they needed or the growth of their expanding business. Lémore was committed to the image of a lotus — it was already in use as a temporary mark, and its connection to meditation and to the co-founder’s Korean heritage made it an ideal symbol.
Today, Lémore handcrafts a line of products out of minimalist, quality ingredients that adheres their vegan, all-natural tenets. Beyond the logo, their identity system is buoyed by an appropriate color palette, typeface, monoline iconography, and a visualization system that conveys each product’s ingredients and benefits.
Skin type icons help customers easily choose the right product.
Ingredients for key formulation falls into four categories: Plants/herbs, charcoals, clays, and oils. For each, an identifying color and icon is then combined with a graphic of the actual ingredient.
Co-founder Sinyoung can rattle off the scientific compounds of each natural ingredient as well as their benefits. To communicate this expertise to the customers, a visualization system utilizing several hierarchies of iconography is established.
Creative direction, design, production: Dana Chen
Product photography: Anne Dale