Your Health: The Body Issue

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February 23, 2021/Posted by: bluealgae
  Cover for Your Health by Gundry MD magazine issue, with a theme on the body and health.   Initial proof-of-concept mocks using existing photography to get editor buy-in. The idea is to use tear-away layers to...

Your Health: Summer Issue

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February 23, 2021/Posted by: bluealgae
In the spring of 2020, the pandemic forced sudden change upon everything. Producing the photoshoot was no exception. I was left wondering: How can a cover get made without risking the health of the...

Recipes Layouts

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January 23, 2021/Posted by: bluealgae
For the fall recipes, I got the chance to typeset the opener spread using Xants, a typeface from a special project recreating the lost typography of the Bauhaus.                 The winter recipes layouts are typeset in...
Lémore: logo

Lémore Beauty

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February 19, 2019/Posted by: bluealgae
  The client: Lémore Beauty initially had no intention of turning into a business. But when co-founder Sinyoung used her science background to formulate skincare products for herself that were as effective as they were...

La Combe des Selves

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February 19, 2018/Posted by: bluealgae
  The client: La Combe des Selves (LCDS) is a rental retreat property in the Provence-Alpes-Côte d'Azur region of southeast France. Offering both forested land for exploration as well as a three-story home for comfort,...
Sunrun: 10th anniversary header

Sunrun email marketing design

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January 19, 2018/Posted by: bluealgae
The client: Sunrun is a company that provides options for homeowners looking to green their energy use. Their business runs on a robust marketing campaign that spans across email, advertising, and social media. My role:...

Important Information About Cancer

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October 5, 2017/Posted by: bluealgae
  The client: Cancer Care International (Shanghai) is a US-backed organization that aims to provide state-of-the-art care to cancer patients in underserved nations of the world. In particular, CCI (Shanghai) is active in the China...
PCAS: Rapport Annuel Cover

PCAS Rapport D’Activité

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February 15, 2017/Posted by: bluealgae
  Having recently updated their branding, French chemical giant PCAS needed their annual report to reflect their new visual identity.     First and foremost, the pages needed to leverage the on-site photography from Steve Murez to...
Pecan pie

Pies Across America

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October 11, 2016/Posted by: bluealgae
Pie illustrations for a pie infographic (!). Some fun textures achieved with custom Illustrator brushes. Art direction & design: Kim Galanto Illustration: Dana Chen ©...

Quicken Visual Content

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October 1, 2016/Posted by: bluealgae
Separated from Intuit, newly independent Quicken was in the process of doing a thorough web and identity update when they needed helpful content for their customers. At the time, the only visual that was...
studioD: Notebooks

studioD Swag Bags

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September 19, 2016/Posted by: bluealgae
  studioD had recently re-branded themselves with a new name and clearer brand positioning. To communicate this, a gift box was created and sent out to clients. The design was almost its own sub-campaign, with...
Office Depot

Office Depot Visual Content

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June 16, 2016/Posted by: bluealgae
I art directed two years' worth of visual content for Office Depot's Business Solutions site. Working with the editorial team, we were tasked with creating content to increase audience engagement and Office Depot's relevancy....
Choice Hotels infographic series

Choice Hotels infographics series

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June 13, 2016/Posted by: bluealgae
I art directed two series of infographics series for Choice Hotels. Working alongside a team of editors and account managers, I helped pitch an infographic structure that would meet the client's wish list and...

Where’s All the Water Going?

June 11, 2016/Posted by: bluealgae
See the whole thing (and accompanying blog post) here. Data-wise, this one was tricky because the range in the dataset was so big. Visualized as a bar graph, some numbers were literally off the chart and...
Project Online
For Romantic Collectors, luxury is high touch and steeped in craftsmanship, with roots in history.

Audience Personas

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June 9, 2016/Posted by: bluealgae
An automotive marketing client intensely surveyed millennial drivers; from their findings, they developed six segments. To bring them to life, I visualized the data and illustrated each personality based on the segment's behaviors and...

ASUS Visual Content

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April 16, 2016/Posted by: bluealgae
I art directed a series of infographics and illustrations for global computer maker ASUS and produced the content in 10 languages (Arabic, Bahasa, Chinese, English, French, German, Portuguese, Russian, Thai, and Vietnamese). I love...
Marriott: 24hour food

Marriott Social Content Visuals

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March 17, 2016/Posted by: bluealgae
Gifs and static design for three of Marriott's brands (Fairfield Hotels, SpringHill Suites, Marriott Destinations) across Facebook, Twitter, G+, and Pinterest. I worked with a team consisting of editorial manager, photo editors, and social...
studioD: Business Cards

studioD

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February 19, 2016/Posted by: bluealgae
                                Creative direction: Nicole Coppola Art direction: Dana Chen Design: Michelle Han, Dana Chen, Kim...

mitú Visual Content

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July 16, 2015/Posted by: bluealgae
Working alongside a production team, I art directed a series of visual content for mitú, the media brand for English-speaking Latinx millennials. It started with the moodboard to establish a look and feel that ties...
Spring Theory

Spring Theory

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January 16, 2015/Posted by: bluealgae
    Spring Theory matches colleges with companies for collaborative projects and educational opportunities.         They came to me needing a visual identity that would appeal to corporations as well as educators. It needed to show that...

UCode

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October 16, 2012/Posted by: bluealgae
UCode is an independent extracurricular that teaches kids how to program.   The business was launched on weak legs with a logo and marketing assets acquired through a contest website (not exactly a good idea). The...