/Posted by: bluealgae
Cuteness was pivoting from a website for sharing cute photos of pets to a resource that pet owners can rely on for professional, accurate health information. To that end, they wanted a brand...
/Posted by: bluealgae
Bizfluent is a content-rich website of business- and tax- related articles created for small to large businesses. The brand reached a point where their made-on-the-fly-at- launch logo could no longer sustain their goals.             I redesigned...
/Posted by: bluealgae
                                Lémore approached me when their initial logo didn't fit the branding power they needed or the growth of their expanding business. The team was committed to the image of a lotus — it was...
studioD: Notebooks
/Posted by: bluealgae
  studioD had recently re-branded themselves with a new name and clearer brand positioning. To communicate this, a gift box was created and sent out to clients. The design was almost its own sub-campaign, with...
studioD: Business Cards
/Posted by: bluealgae
                                Creative direction: Nicole Coppola Art direction: Dana Chen Design: Michelle Han, Dana Chen, Kim...
Spring Theory
/Posted by: bluealgae
    Spring Theory matches colleges with companies for collaborative projects and educational opportunities.         They came to me needing a visual identity that would appeal to corporations as well as educators. It needed to show that...