The Mosaic Fund

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August 16, 2024/Posted by: bluealgae
When the Laguna College of Art & Design launched the Creative Mosaic Scholarship Fund to support students, the campaign kicked off with visuals that ultimately the client wasn't happy with. Understandably, a revision was...

ehow

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January 10, 2023/Posted by: bluealgae
Biiig identity + Figma project I had the amazing privilege of working on; it deserves a proper write-up. But, while I'm busy helping other clients, here are some of the pieces from this fun...

Cuteness

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January 27, 2022/Posted by: bluealgae
Cuteness was pivoting from a website for sharing cute photos of pets to a resource that pet owners can rely on for professional, accurate health information. To that end, they wanted a brand...

Bizfluent

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December 27, 2021/Posted by: bluealgae
Bizfluent is a content-rich website of business- and tax- related articles created for small to large businesses. The brand reached a point where their made-on-the-fly-at-launch logo could no longer sustain their goals.             I redesigned the...

Lémore Beauty

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February 19, 2019/Posted by: bluealgae
                                Lémore approached me when their initial logo didn't fit the branding power they needed or the growth of their expanding business. The team was committed to the image of a lotus — it was...
studioD: Notebooks

studioD Swag Bags

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September 19, 2016/Posted by: bluealgae
  studioD had recently re-branded themselves with a new name and clearer brand positioning. To communicate this, a gift box was created and sent out to clients. The design was almost its own sub-campaign, with...
studioD: Business Cards

studioD

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February 19, 2016/Posted by: bluealgae
                                Creative direction: Nicole Coppola Art direction: Dana Chen Design: Michelle Han, Dana Chen, Kim...
Spring Theory

Spring Theory

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January 16, 2015/Posted by: bluealgae
    Spring Theory matches colleges with companies for collaborative projects and educational opportunities.         They came to me needing a visual identity that would appeal to corporations as well as educators. It needed to show that...