Dust jackets for Cancer Care International, serving to re-package and unify existing literature on different types of cancer.
Since CCI recently re-branded, the visual language and color story specifically tie-in with the new visual identity. Further, the colors had to make sense with the content: The most generic out of the six booklets was obviously uses the CCI purple, while the similar topics Small Cell Lung Cancer and Non-small Cell Lung Cancer use two analogous gradients.
One concept was to use abstracted topographic or plant imagery. Although the visual language here is tangentially scientific, and the concept is about navigating your body, it is removed from the visual texture of scans and histologies, an important point.
Another concept presented to the client has a theme of graphical permutations. Using the radius-cornered shape from the CCI logo, what are the different ways that it can be divided, rotated, elongated, combined, etc.? It is a graphical representation of the process of cancer, how proteins and cell cycles are disrupted.
The client picked a photographic direction for the final design.
Art direction: Jeanie Chong
Design: Dana Chen