Having recently updated their branding, French chemical giant PCAS needed their annual report to reflect their new visual identity.
First and foremost, the pages needed to leverage the on-site photography from Steve Murez to help tell the PCAS story — from laboratories and production facilities to scientists and executives.
I focused on developing layouts and typographic styles to support the content, in addition to designing infographics for at-a-glance reading of key figures.
The report is published in both French and English.
For the legal portion of the report, I designed a grid system that would enable “thumb-able” navigation of the content through use of color-coded tabs. The look of tables and charts were completely redesigned from the previous year, in order to align with PCAS’s new branding and to better facilitate clear communication of complex information.
Art direction: Jeanie Chong
Design: Dana Chen
Photography: Steve Murez
