The Mosaic Fund

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August 16, 2024/Posted by: bluealgae
When the Laguna College of Art & Design launched the Creative Mosaic Scholarship Fund to support students, the campaign kicked off with visuals that ultimately the client wasn't happy with. Understandably, a revision was...

ehow

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January 10, 2023/Posted by: bluealgae
Biiig identity + Figma project I had the amazing privilege of working on; it deserves a proper write-up. But, while I'm busy helping other clients, here are some of the pieces from this fun...

Covers

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July 8, 2022/Posted by: bluealgae
I create concepts and art direct the photography (and sometimes illustration) for Your Health magazine covers.                     I wrote up a summary of my creative process for a cover that merged photography with 3D graphics; you...

Commissioned illustrations

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July 7, 2022/Posted by: bluealgae
I assign and art direct illustrations for long and short articles.             Artwork by Lauren Spilker.             Quarterly science column on the body and health. Artwork by Ben Tegel.             Story on refrigerator organization for Samsung. Artwork by Ilias Sounas.             Story...

Cuteness

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January 27, 2022/Posted by: bluealgae
Cuteness was pivoting from a website for sharing cute photos of pets to a resource that pet owners can rely on for professional, accurate health information. To that end, they wanted a brand...

Infographics

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January 15, 2022/Posted by: bluealgae
I love visualizing information and data!   Comparing calorie-burn rate across sports and activities     Timeline of tea, with color-coded categories     Visual-scale infographic on the amount of water it takes to grow different types of food           ...

Bizfluent

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December 27, 2021/Posted by: bluealgae
Bizfluent is a content-rich website of business- and tax- related articles created for small to large businesses. The brand reached a point where their made-on-the-fly-at-launch logo could no longer sustain their goals.             I redesigned the...

Recipes

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January 23, 2021/Posted by: bluealgae
Food photography and styling for on-going recipe layouts, art directed by me.                                       Art direction & layout design: Dana Chen Photography: Cookie Schulte Recipes: Kate...

Icons

September 6, 2020/Posted by: bluealgae
One of my favorite types of projects is creating sets of icons. I love it when clients need some very specific icons to use for concepts that are unique to their business. The fun...

Lémore Beauty

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February 19, 2019/Posted by: bluealgae
                                Lémore approached me when their initial logo didn't fit the branding power they needed or the growth of their expanding business. The team was committed to the image of a lotus — it was...

Important Information About Cancer

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October 5, 2017/Posted by: bluealgae
  The client: Cancer Care International (Shanghai) is a US-backed organization that aims to provide state-of-the-art care to cancer patients in underserved nations of the world. In particular, CCI (Shanghai) is active in the China...
PCAS: Rapport Annuel Cover

PCAS Rapport D’Activité

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February 15, 2017/Posted by: bluealgae
  Having recently updated their branding, French chemical giant PCAS needed their annual report to reflect their new visual identity.     First and foremost, the pages needed to leverage the on-site photography from Steve Murez to...
studioD: Notebooks

studioD Swag Bags

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September 19, 2016/Posted by: bluealgae
  studioD had recently re-branded themselves with a new name and clearer brand positioning. To communicate this, a gift box was created and sent out to clients. The design was almost its own sub-campaign, with...
studioD: Business Cards

studioD

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February 19, 2016/Posted by: bluealgae
                                Creative direction: Nicole Coppola Art direction: Dana Chen Design: Michelle Han, Dana Chen, Kim...
Spring Theory

Spring Theory

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January 16, 2015/Posted by: bluealgae
    Spring Theory matches colleges with companies for collaborative projects and educational opportunities.         They came to me needing a visual identity that would appeal to corporations as well as educators. It needed to show that...