Comprehensive design solution for studioD webinar promotion
studioD was in a unique (but not unusual) situation that growing companies find themselves in — the re-brand was not yet complete, but a consistent campaign was necessary for a streamlined marketing campaign.
The solution was to draw upon existing visual assets that had equity and re-shape them to give a nod towards the new brand. Luckily, my team and I were both very familiar with studioD’s visual identity history and had a hand in the re-brand.
Some graphics were familiar to audience already acquainted with studioD. For new audiences, the was consistent across every channel, without being repetitive. We allowed invention and variation where possible, to fit the different platforms.
Campaign ran on Facebook, Twitter, multiple blog posts, eblasts, and landing pages.