Quicken Visual Content

Separated from Intuit, newly independent Quicken was in the process of doing a thorough web and identity update when they needed helpful content for their customers. At the time, the only visual that was able to be revealed was a piece of illustration. I created a moodboard using that asset and what Quicken was able to verbally describe about their new direction.

Having art directed design for Quicken while they were still part of Intuit, I made sure to leverage a bit of the grandfathered design language as well as to allow freedom for innovation with the new campaign.

Quicken moodboard

 

I provided designers art direction while also giving freedom to pick and choose various parts of the moodboard to explore in their design.

 

Quicken: Lease or Own comparison infographic

 

 

Quicken: Create a Budget infographic

 

See the full infographics on Quicken’s website.

Art direction: Dana Chen
Editorial: Reina Glenn
Design and illustration, shown: Ross Thompson
Project management: Tiphanie Luebke
© Quicken

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