Separated from Intuit, newly independent Quicken was in the process of doing a thorough web and identity update when they needed helpful content for their customers. At the time, the only visual that was able to be revealed was a piece of illustration. I created a moodboard using that asset and what Quicken was able to verbally describe about their new direction.
Having art directed design for Quicken while they were still part of Intuit, I made sure to leverage a bit of the grandfathered design language as well as to allow freedom for innovation with the new campaign.
I provided designers art direction while also giving freedom to pick and choose various parts of the moodboard to explore in their design.
See the full infographics on Quicken’s website.
Art direction: Dana Chen
Editorial: Reina Glenn
Design and illustration, shown: Ross Thompson
Project management: Tiphanie Luebke