I art directed two years’ worth of visual content for Office Depot’s Business Solutions site. Working with the editorial team, we were tasked with creating content to increase audience engagement and Office Depot’s relevancy. This includes over 50 infographics, 20 sets of illustrated listicles, and a handful of other visual formats. One of the visual checklists we produced early on brought in $10k in sales.
Even though there was a moodboard that guided the campaign’s look and feel, it was important that each pice could faithfully support the specific topics. I provided designers with some visual inspiration and worked with them on refining ideas.
Over time, our team became the client’s go-to source for quality design services. We even designed their tradeshow signage.
Art direction: Dana Chen, Kim Galanto
Editorial: Cathy Flanagan
Design and illustration, shown: Shannon Lamb, Megan Scherer, John Abcede, Aleksandar Savić, Annika de Korte, Clara Prieto
Project management: Tiphanie Luebke, Emily McMahon
© Office Depot