The client: Liquid Animals is a start-up tech company under which three O&Os exist. As part of the brand, the subsidiaries all have animal-themed names. Despite the B2B nature of the companies, the client wanted to stand out with a nonserious, lively tone in the visual identity that is atypical of their direct competitors.
Because of the animal theme, concepts were created as an entire suite, instead of individually. Unfortunately, sometimes the way things go doesn’t end up anywhere; the client felt none of these concepts were what he wanted.