GoodRx

The client makes an app that gives discounts and coupons to customers for prescriptions and OTC drugs. Their branding is cut and dry, so they needed a visual solution that can inject some warmth and approachability to their brand touchpoints.

My role was creating three separate directions that pushed the client’s current identity. For each, a different color story was created from permutations and tints of the existing brand colors that worked for product, but wasn’t enough for visual content.

 
 

 
 

GoodRx: Get Coupons illustration

 
 

 
 

GoodRx: Compare prices illustration

GoodRx: Get coupons illustration

GoodRx: Show your pharmacist illustration

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    • Illustrator
    • Photoshop
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