Choice Hotels infographics series

I art directed two series of infographics series for Choice Hotels. Working alongside a team of editors and account managers, I helped pitch an infographic structure that would meet the client’s wish list and remain aligned with budget.

I led a team of designers to execute the visuals, providing creative and art direction. Each piece had to utilize unique visual language while sticking to the storytelling structure.

Choice Hotels: Neighborhood Guides infographics sketch to completion

Neighborhood Guides infographics series
Choice Hotels: Neighborhood Guides infographics

See all the Neighborhood Guides here.
Choice Hotels: Scenic American Road Trips infographics sketch to completion

Scenic American Road Trips infographics series
Choice Hotels: Scenic American Road Trips — Chicago to California

Choice Hotels: Scenic American Road Trips — Arizona to Utah

See all the Road Trip infographics here.


Editorial: Lauren Dirks, Laura Smith
Design, shown: Aleksandar Savić, Kyla Tom, Winston Cangsuco, Alex Vidal, Josh DeWare, Megan Scherer
Project management: Tiphanie Luebke

© Choice Hotels

Share: