I art directed two series of infographics series for Choice Hotels. Working alongside a team of editors and account managers, I helped pitch an infographic structure that would meet the client’s wish list and remain aligned with budget.
I led a team of designers to execute the visuals, providing creative and art direction. Each piece had to utilize unique visual language while sticking to the storytelling structure.
Neighborhood Guides infographics series
Scenic American Road Trips infographics series
Editorial: Lauren Dirks, Laura Smith
Design, shown: Aleksandar Savić, Kyla Tom, Winston Cangsuco, Alex Vidal, Josh DeWare, Megan Scherer
Project management: Tiphanie Luebke
© Choice Hotels