For this project, the prompt from the client was a direction they call “girlfriends” — fun, coquettish, light-hearted and boutique. They also liked the idea of a gift, and wanted to explore a visual language based on ribbons. Additionally, they liked the idea of creating a continuous image or pattern when boxes were butted together on display.
I did some additional research on my own to clarify the visual direction.
Finally, the design, the first step of which was to develop the visual language.
Then the comps…
In the end, the client wanted to move forward with a predominantly pink color story.
Creative direction: Jeanie Chong
Design: Dana Chen