bareminerals packaging

For this project, the prompt from the client was a direction they call “girlfriends” — fun, coquettish, light-hearted and boutique. They also liked the idea of a gift, and wanted to explore a visual language based on ribbons. Additionally, they liked the idea of creating a continuous image or pattern when boxes were butted together on display.

bareMinerals: Client moodboard

 

I did some additional research on my own to clarify the visual direction.

bareMinerals: Research

 

Finally, the design, the first step of which was to develop the visual language.

bareMinerals: Visual language development

 

Then the comps…

bareMinerals: Packaging design

bareMinerals: Packaging design

bareMinerals: Packaging design

 

In the end, the client wanted to move forward with a predominantly pink color story.

bareMinerals: Packaging design

bareMinerals: Packaging design

bareMinerals: Packaging design

 

Creative direction: Jeanie Chong
Design: Dana Chen

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