Audience Personas

An automotive marketing client intensely surveyed millennial drivers; from their findings, they developed six segments. To bring them to life, I visualized the data and illustrated each personality based on the segment’s behaviors and patterns.

Audience segments: Illustrations & infographics

 

 

Audience Segments: Romantic Collectors Illustration

 

 

Audience Segments: Romantic Collectors data visualization

 

 

Audience Segments: Romantic Collectors data visualization

 

 

Audience Segments: Cosmopolitan Altruists

 

 

Audience Segments: Entrepreneurial Aficionados

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