I art directed a series of infographics and illustrations for global computer maker ASUS and produced the content in 10 languages (Arabic, Bahasa, Chinese, English, French, German, Portuguese, Russian, Thai, and Vietnamese). I love writing systems so the translations made this project a really enjoyable three months for me.
As always, it started with a moodboard to establish visual language. Within this campaign-wide look and feel, designers and illustrators were given freedom to be creative in order to support the topic and subject matter.
“Work Hard, Play Hard” infographic. More ASUS visual content found here.
“Laptops for Dummies” cheat-sheet infographic. See the full thing here.
Creative direction: Dana Chen
Art direction: Dana Chen, Kim Galanto
Editorial: Lauren Dirks, Laura Smith, Cathy Flanagan
Project management: Tiphanie Luebke
Design & illustration, shown: Shannon Lamb, Aleksandar Savić
Additional typesetting: Jeanie Chong (Chinese, Russian), Maece Serafi (Arabic), Dana Chen (Russian, Roman alphabet languages)
© ASUS
