For Romantic Collectors, luxury is high touch and steeped in craftsmanship, with roots in history.

Audience Personas

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June 9, 2016/Posted by: bluealgae
The client intensely surveyed millennial drivers and developed six segments from their findings. To bring the segment data to life, I illustrated each personality based on the segment's behaviors and patterns. Entrepreneurial Aficionados seek recognition...
Let it Go canvas craft

Frozen Party Printables and Crafts

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November 20, 2014/Posted by: bluealgae
Craft and DIY content produced for That Mouse Company. I worked under a creative director alongside photo and content editors to brainstorm, pitch, and produce a big batch of mom-friendly content. I sketched out...